We absolutely love some of the mood boards you’ve created using our mood board tool. How important do you think using a mood board in the initial stages of your design projects are?

I never work on a design project without mood boarding every single room. The entire process would fall apart without it. Mood boards allow me to work out the final design I want to present to the client, but it also allows them to understand how all of the furniture and decor will work side-by-side in the space. You can’t beat that kind of visual. I’ve tried physical mood boards in the past and they’ve never worked. Clients don’t get it as much as they get seeing the room mood board online.

It’s evident that you’re quite passionate about providing affordable interior solutions for people. Why is this important to you and what are some of your top tips when it comes to creating a beautiful interior that doesn’t break the budget?

I hate that design is seen in some circles as only for the wealthy. I’m all about skimp-meets-splurge. That’s my design ethos, really. I say it’s always best to invest in any comfort pieces (sofa, armchair, mattress), then have a blend with all the other elements. Sometimes you want to drop $500 on a weird decorative object, and I say go for it, Just pull back in another area. Low-price bedding can be surprisingly good. That’s been my biggest surprise over the years.

What would be your advice to someone wanting to get into the interior design industry but isn’t too sure where to begin?

I would say, study in some capacity. I know there’s a ton of on-the-job training, and I learned so much after I graduated and got into the real world, but the study gives you a foundation to work from. I would also focus on creating a website and social media channels with content that’ll get people to find you online. The industry has changed, and SEO is so important in having potential clients find your website. Online is everything.

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